An effective business card will convey the overall message of your business, which isn’t easy when you consider the space available in which to do so.
You may be asking yourself “how can I possibly get my brand across on such a small format?”
The answer is you can’t expect your card to convey the same amount of information as a brochure or a website would. Instead, the focus should be being memorable with a short, snappy message.
The shape, colour palette, and wording all affect the appeal of your business card and how well it does in getting your company image across in a memorable way.
Think about your brand aesthetic when designing your card. If you sell products aimed at children, then make this obvious to parents with playful fonts and primary colours, or give it a fun shape that ensures a child themselves will pick it up and keep it. However, if you run an accounting firm then you’ll want to stick to traditional fonts and professional colours like white, grey, and black, to convey a reliable image.
Many professional designers will claim that businesses should not try to design their own business cards, but it’s often used as a way of cutting costs. Of course, if you are a design business yourself, then it makes total sense to source the design from within your company.
The best place to start is by looking at your competitors examples before picking and choosing features you like and making them your own. If you are a business in the creative industry, then you have a little more space to breathe, but you should generally keep these tips at the forefront of your design.
- Make your logo the focus, use the colours present in it, in the design of the whole card. Also make the logo itself the largest element on the card.
- Keep it simplistic, the more information you try and get the consumer to remember, the less they will retain.
- Try and include the essential contact details such as company name, address, phone number, email, and website. Most business cards have these details on the back of the card to save on space.
- Whilst style is important, your typeface should be legible and you should stick to one or two colours so you don’t overwhelm the reader.
Some Creative Ideas:
- Cards in non-traditional shapes get noticed. Try a teddy bear shape for a nursery, or a cake-shaped card for a bakery business.
- Textured and coloured cards add interest, although stick to lighter shades in order to ensure the text is readable.
- Special printing processes give a card additional appeal – like foil stamping and thermography to create shiny, raised print.
Once you’ve Printed your card:
- Make sure you always give out more than one card to improve your chances of it being shared
- Carry your card with you at all times as you never know when you might need to give one out
- Include your card in all written correspondence